Study Reveals Tremendous Facebook Growth for Retailers

Out of 100 retailers participating in the study, all of them have seen tremendous growth on their respective Facebook pages. The four retail sectors surveyed included speciality apparel, speciality hardlines, department/discount and recreation. When the study began in July, only Victoria's Secret could boast over one million "likers" on Facebook. When the study concluded in September, 14 other brands could hoist the same trophy including, J.C. Penney, American Eagle, Kohl's, Forever 21 and Abercrombie & Fitch.