Study Finds Integrating Paid and Natural Search Significantly Boosts Online Performance

3. Share and share alike. It’s pretty simple. If you’re only using paid search campaigns, try natural search as well to optimize your results and improve online branding. If you’re only using natural search, add paid search to the campaign to boost your overall online performance.

For more information or to read the entire report, “Natural & Paid Search Symbiosis,” visit: http://www.icrossing.com/research .