Study Finds Integrating Paid and Natural Search Significantly Boosts Online Performance

1. Use the first three pages rule. Compare paid campaign keyword strategies with natural search results for the same words. If they’re not coming up on the first three pages of a search engine based on natural search, focus on improving ranking of those non-ranking terms.

2. Optimize your search engine techniques. The goal is to make it easier for spiders to “easily read, index and provide results” to those searching.