Facebook, Mobile are Hijacking E-Commerce Traffic, Study Finds

Of the Fortune 100 companies surveyed, 68 percent said they're experiencing shrinkage in unique visits to their website, with an average drop of 23 percent. Out of 44 of those companies sampled, 40 percent found that they had higher traffic volumes to their Facebook page.

Companies that have a Facebook store saw, on average, a 1 percent to 10 percent base level of traffic, with the stores averaging a 17 percent social engagement rate, expressed in likes and shares per visitor. The conversion rates for Facebook stores ranged from 2 percent to 4 percent, which is on par with regular e-commerce sites. Visitors spent an average of two minutes and 50 seconds on Facebook storefronts, viewing an average of 5.9 pages per visit. What's more, Adgregate Markets, a provider of social commerce solutions, has signed over 50 Fortune 500 retailers who are looking to open f-commerce stores this year, indicating that while this trend is still in its early stages, it's set to explode.