Omnichannel Retail: Structure for Success

The 21st Century Storefront
With recent advancements in technology, retailers are now able to enhance the in-store experience by using insights gleaned from online shopping habits, user-generated product reviews, social activity and more. Having a holistic view of each individual customer — not subsections of shoppers — enables retailers to tailor the in-store experience to a shopper's style, price preference and even size.