Omnichannel Retail: Structure for Success

These companies have learned that the biggest boost to online sales comes from sending out a new catalog. They've gone "all-in" on the shift to e-commerce, but they haven't given up the advantages of having a physical catalog in the hands of their customers. Catalogers like L.L.Bean haven't just survived this shift, they've thrived. In this same vein, omnichannel retailers will come to realize that the brand experience and marketing halo created by an exceptionally great in-store experience will grow sales across all touchpoints.