Omnichannel Retail: Structure for Success
The brick-and-mortar store's vital role in omnichannel personalization
Leveraging the particular strength of one channel while transitioning to a new one is something mail order companies like L.L.Bean already know. Over the past 20 years, e-commerce has transformed their businesses with a massive shift in sales from the catalog to online, yet the successful ones still do a considerable amount of catalog mailing. Why?
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