Omnichannel Retail: Structure for Success

While the Gap hologram example may not be anyone's idea of a "great shopping experience," this futuristic store associate's understanding of an individual shopper is something consumers want. Retailers understand the need to provide personalized experiences in-store the same way they do online and in other channels. How? The key is for retailers to use all the data they have, from every interaction with consumers, to present a compelling, tailored experience whenever and however the shopper chooses to interact with the brand. In short, be a true omnichannel retailer.