Omnichannel Retail: Structure for Success

While omnichannel retailing is a fairly new concept, one of America's oldest pastimes — in-store shopping — is key to completing the omnichannel puzzle. The challenge that retailers face today is how to use their store(s) to their advantage. By adding the personalization tactics of online to the in-store experience, retailers can create an omnichannel experience that's so personalized and relevant to their customers that it keeps them coming back.