Omnichannel Retail: Structure for Success

Imagine a sales associate, headed to the stockroom to get an item for a consumer, returning with two or three additional items based on that shopper's omnichannel profile. Envision a shopper in a dressing room interacting with an iPad to review dynamically suggested accessories that go with the dress she's currently trying on. Or a shopper receiving an offer specifically tailored to her shopping behavior printed on her receipt (e.g., "75 percent off the matching belt for your dress, if purchased online in the next 60 minutes."). The possibilities are limitless, and only those retailers that start down this path now will discover which ones are most successful for them.