Omnichannel Retail: Structure for Success
The brick-and-mortar store's vital role in omnichannel personalization
You may remember the scene in the movie "The Minority Report" when Tom Cruise's character enters a Gap store and is greeted by a hologram of a store associate who welcomes him back to the store and asks how his last purchase — assorted tank tops — worked out for him. When this movie was released in 2002, this personalized in-store experience seemed far into the future, but it's now almost upon us.
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