Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
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Gift baskets are an example. It’s not usually profitable to allow consumers to custom-fill their basket. But business customers may want 100 identical baskets to reach a certain price point. Help them choose a custom set of basket contents — even including items they supply, such as their business card. And since you’re purchasing, packing and shipping in volume, you gain assembly-line economies.
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Susan McIntyre
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