Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
As for name/logo charges, you can have charges and minimums or, like Miles Kimball and Lillian Vernon, wrap personalization charges into each product’s price. Study your own internal costs and processes to see what works best for you.
6. Offer product customization.
Your exact products may not exactly fit all your business customers’ needs. If you can customize for them, you’ll expand your B-to-B market.
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