Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
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* a special toll-free number;
* a special extension; or
* just have the caller ask for the “business specialist.”
5. Offer company names and logos embroidered or engraved on your products.
Businesses appreciate the value of advertising their name and will appreciate your products more if you can include their name or logo. Lands’ End embroiders company names/logos on polo shirts. Things Remembered engraves on pens and clocks.
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Susan McIntyre
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