Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
1. Hang a welcome sign.
Set aside space in your catalog telling businesses that you’re open for business with them. Say you understand and can serve their needs, and explain why your products are right for their business.
2. Offer volume discounts.
A great advantage of B-to-B is business’s tendency to buy in quantity. To encourage quantity buying, follow these three steps:
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