Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
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Susan J. McIntyre is president of McIntyre Direct, a catalog marketing agency and consulting firm based in Portland, Ore. Reach her at (503) 286-1400 or susan@mcintyredirect.com.
For two more ways to make the most of your B-to-B customers, click on the Web-exclusive sidebar, “Local, Expansion Issues.”
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Susan McIntyre
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