Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
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* The outer shipping carton should at least be neat and fresh-looking (no reused cartons, please); attractively printed cartons are even better;
* Include packing slips clearly stating who the gifts are from;
* If possible, offer gift wrapping or gift boxes; and
* Every order is about making a great gift impression.
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Susan McIntyre
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