Strike Up B-to-B Activity in the Consumer World

8. Make it easy to order in quantity for multiple ship-tos.

Avoid the big frustration many customers experience when they try to order all their holiday gifts at once. They find that to order on the Web, they have to re-enter every different ship-to address as if it’s an entirely new order.

Consumers get plenty annoyed when they find it hard to ship to three or 10 different people on one order. But you’ll find that businesses can have even bigger needs, such as shipping to hundreds of recipients on a single order. They’ll get so annoyed that they’ll cancel their order.