Strike Up B-to-B Activity in the Consumer World
A nine-part prescription for lucrative business sales
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Patient: Doctor, although I have a consumer catalog, I’ve found some business customers on my list. I’m unsure of whether or not to try to find more business customers. Is B-to-B a good growth tonic for me, or a snake-oil serum?
Catalog Doctor: B-to-B can be a good segment for some consumer catalogers to try to grow, especially if you sell business-appropriate gifts or productivity products. Plus, average order values can be double that of consumers, which can help cure slow growth and profitability. To grow that B-to-B segment, however, you need different treatments than you’re used to. Here’s a nine-step prescription.
0 Comments
View Comments
Susan McIntyre
Author's page
Related Content
Comments