Strategy Why You Should Rent Your Customer List (1,130 words)

2. Every year, The DMA receives about 75,000 requests from individuals to be taken off lists. These people are added to The DMA's suppression file. Sound like a lot? I'm told The DMA also processes up to 25,000 requests a year from people wanting to be added to lists. People love catalogs!

3. A mail order catalog buyer evidently enjoys the convenience of buying by mail. In some way, you may be doing your customer a favor by renting his name to a company that's making an offer he would like to receive.