Strategy Why You Should Rent Your Customer List (1,130 words)

There is a strong probability that a high percentage of your customers are already on one or both of these cooperative databases. In fact, Abacus claims to have more than 95 percent of all 98 million households that buy from catalogs on its database already. Each time a cataloger joins the Abacus Alliance, only a very small percentage (1 percent to 5 percent) net new names are being added to the Alliance database.