Strategy Why You Should Rent Your Customer List (1,130 words)

If you are still not convinced that you should rent your customer list, consider the following points:

1. Look at the impact of cooperative databases, such as Abacus and CircBase/Z-24, on your housefile. According to its own latest updated figures, Abacus has a total of 91,829,656 total catalog buyer households on its file. The CircBase/Z-24 cooperative database has 65,821,697 net names on its file as of August 2000.