Strategy Why You Should Rent Your Customer List (1,130 words)

Let's consider the facts. There are an estimated 270 million people in the United States. According to The Direct Marketing Association (DMA), in 1999 there were approximately 192 million individual mail order buyers (including catalog shoppers) in this country. This compares with about 131.6 million mail order buyers just five years ago! The fact is, consumers love to shop by mail! And it shows. Many of these buyers have made purchases from catalogs, having originated from someone else's list.