Strategy Why You Should Rent Your Customer List (1,130 words)

4. A typical response rate to an outside rented name is 1 percent, therefore your risk of loss of income is minimal.

5. I have saved the bottom-line income you can generate from your file as the last benefit. As a rule of thumb, you should be able to generate, after commissions, an average of $50 to $125 for every thousand names on your 12-month buyer file. This depends, of course, on market segment, on your average order size and on the selectivity of your file.