Strategy Alternative Prospecting Methods (1,424 words)

8. Take Ones—These are offered to shoppers usually at consumer information centers in supermarkets. Inserts are placed in the display, and consumers are drawn to topics of interest. Costs range from $2.50 to $10 per thousand.

9. Ride alongs—Some companies will allow other compies to advertise in the mailing they make to their own customers. Ride-along promotional inserts generally are poly-bagged and carried on the outside of the vehicle. Costs range from $40 to $70 per thousand.