Strategy Alternative Prospecting Methods (1,424 words)

7. Statement Programs—A statement-stuffer or insert program is where a cataloger's promotional offer rides along in the billing statement of another company. Inserts are distributed via banks, retail, oil companies, utility companies, cable TV companies and others.

Statements are mailed first class and carry an implied endorsement from the carrier. Because of weight restrictions, a typical statement program will include only one or two outside inserts, which minimizes competition within the envelope. Costs run from $20 to $40 per thousand.