Strategy Alternative Prospecting Methods (1,424 words)

6. Co-op Mailings—A co-op is a non-competitive group of companies whose ads are mailed together in an envelope to help reduce costs. Typically, there are 20 to 30 individual pieces in a co-op mailing package. There are some demographic and geographic selections available to the mailer. With regard to co-ops, it is important to know the list source of the prospect names being mailed. Costs vary from $10 to $40 per thousand.