Strategy Alternative Prospecting Methods (1,424 words)

2. Bind-in and Blow-in Programs— Inserts promoting offers can be placed directly into a catalog. A blow-in is "loose," and a bind-in is stapled into the catalog. The cost ranges from $30 to $35 per thousand.

3. Card Pack Mailings— Card decks are packets of business reply postcards that are mailed to a specific target audience. About 20 or more cards are stacked in deck form and mailed Standard A to prospects. The costs can vary from $20 to $35 per thousand. B-to-B mailers often use card packs.