Strategy Alternative Prospecting Methods (1,424 words)

The two types of space ads are off-the-page selling ads and inquiry-generating ads. Inquiry ads require the prospect to call or write for a free catalog. The catalog request is fulfilled, and the prospect can then place an order.

This process is considered a two-step, space-ad program. Free catalog offers and this two-step approach can generate new buyers cost effectively as long as catalogers fulfill the inquiries within a 24-hour period.