Strategy Sharpen Your Circulation Skills

Altering your market's demographics is a merchandising change that can take place only over an extensive time period. Match the prospect lists you're testing with your merchandise in terms of consumer demographics. And then do this consistently.

3. Take Ownership of the Plan

Get extremely involved in developing the actual circulation plan. Build the plan from the bottom up and not from the top down to demonstrate whether or not management's goals can be achieved. Take ownership of the plan, and revenue and order forecasts.