Strategy Prepare For the Postal Hike

Use a lower paper grade. Changing paper grades can have an effect similar to changing the paper's basis weight. Just be careful not to go to extremes. Test a No. 5 grade, for example, against a No. 4 or No. 3 grade. Unless your offer is extremely upscale, a slight reduction in the grade of paper you use can reduce your direct selling expenses and ratio.