Strategy Prepare For the Postal Hike

So, what can you do? Consider these ideas:

Look for co-mailing opportunities from your printer. Co-mailing is the process of combining different catalog titles into one mailstream to generate more carrier route discount mail. There's going to be more pressure on printers to do this. A printer's ability to co-mail and distribute catalogs is as important as its ability to put ink on paper. The advantages: