Strategy Prepare For the Postal Hike

These USPS rate increases are serious. They pose a real threat to catalog businesses. Now is the time to push your printer for co-mailing opportunities. If you're with a printer that's not proactive in this area, find a new printer.

Stephen R. Lett is president of Lett Direct. Reach him at (302) 537-0375 or via his Web site: www.lettdirect.com.