Strategy Prepare For the Postal Hike

Don't over-circulate. Decide your "new" incremental break-even point, and eliminate mailings to outside lists and to segments of your housefile falling below your established criteria.

Reduce catalog trim size. If you have a pound rate catalog (that weighs 3.3 ounces or more), a slight reduction in the physical trim size will reduce your postage and paper costs. A reduction of a half-inch vertically on an 80-page catalog can save $15,000 on the paper and postage costs per 1 million copies printed. (Note: This assumes no change in the weight requirement.)