Strategy Prepare For the Postal Hike

Add names to receive a discount. "Add-a-name" is when you add one or two records to a carrier route in order to qualify for a discount where you previously were short of the 10 per-carrier route requirement. Often, if you have a pool of records to draw from that are close or at breakeven, the records added bring your postal cost down, and the net gain is positive. If you use inactive buyers or modeled names from a cooperative database, it's usually worth it. Keep in mind that the number of add-a-name pieces added will be a function of how many pieces are mailed and the geographical distribution of the mailing. For most mailers, a national circulation of 700,000 or more is required in order for add-a-name to make economic sense. At that level, generally about 5,000 to 10,000 catalogs will be added.