Strategy: More on Multichannel Matchbacks

The cost to do a matchback is in the range of $2.50 per thousand. The base price often decreases if the matchback is done as part of a housefile update. The number of books circulated also can affect the base price quoted by your service bureau. Subscription prices that provide the ability to matchback online weekly range from $2,000 to $4,000 and up. This option is more expensive and more time-consuming to manage for mailers.