Strategy-Hurdling to Profitability (1,147 words)
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Let's assume you print four times annually; spring, summer, fall and holiday. If you print four times a year, you most likely mail 12 times a year. For each printing, you are probably mailing three times; in other words, one seasonal drop with two re-mails every season.
Leaping The Hurdle
For each and every item in the catalog, you can determine a "hurdle rate" to measure the performance of the product. For example, a hurdle rate of 100 percent represents the break-even point. Any item doing less than 100 percent is below break-even. Any item generating above 100 percent is performing better than break-even. Here is how the hurdle rate is determined.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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