Strategy-Hurdling to Profitability (1,147 words)

Product Selection First

I like to leave the actual product selection up to merchandising experts. The professional merchandisers have a real knack for knowing which items will sell best. After all, selecting products is a real art. My focus is on the analysis of the merchandise. What products sold? What didn't sell? How many pages should the catalog be? How much space should an item have? These are all important questions, which must be answered in order to maximize the earnings potential.