Strategy How to Use Selling Expense Ratios

Properly leveraging your 12-month buyer file drives profits and helps reduce the direct selling expense to sales ratio. Take care of this file, and everything else will take care of itself. Maximizing the number of mailings to the 12-month housefile is critical. Increased sales and profits will follow in line. And growing it doesn't necessarily mean prospecting more. Growth can result from reactivating older buyers and inquiries too.