Strategy How to Revamp Your Marketing Strategy

Shift Your Customer Base

Altering the demographics of your customer base also is a difficult task. It's an evolution, not a revolution. This is something that needs to occur over time, in step with changes that are made to the merchandising strategy. Don't try to use your list selection to change your customer base. You can't appeal to a different audience without changing your merchandising, and you need to be careful not to abandon your existing customer base. For example, you won't appeal to a younger audience simply by mailing younger lists.