Strategy How to Revamp Your Marketing Strategy
When deciding to change the name of your catalog, it's important to consider the long-term gain vs. the short-term pain of doing so. Here are recent test results from a name change, taken after the initial mailing:
| Mail Date | Key Code | Selection | Net Mailed | Orders Rec'd | Gross Demand | Avg. Sale | % Resp. | RPC |
| Test Group | B |
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett Changing
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