Strategy How to Revamp Your Marketing Strategy

If there's a prospect universe to support your offer, increase circulation to expand your merchandising offering and add pages to your catalog.

Acquire (or start) another catalog title.

If your sales are flat or declining, you might not have the universe in your niche market to grow. Consider expanding your merchandising offerings to sell more product to existing customers. If your product line can't be expanded and you can't increase circulation, but you still want to grow, you either need to acquire another catalog company or alter your strategy. It's important to recognize when there's a need for change and to make a conscious effort to alter your strategy or continue as is and do nothing.