Strategy How to Revamp Your Marketing Strategy

This month, I'll discuss how to effectively change your marketing strategy and identify ways to best accomplish your objectives.

Time For a Change

When sales have been flat or in decline two or three years in a row, it's time to think about modifying your marketing strategy. This occurs when a catalog stops growing its 12-month buyer file. Often, it results from a limited prospecting universe, particularly with businesses in niche markets. If your 12-month buyer file isn't growing, your revenue most likely will decline.