Strategy How to Revamp Your Marketing Strategy

Say you want to begin to shift the market from an older to a younger age. At the same time, you need to alter the catalog creative using a "younger-looking" type style and size, younger models, etc. You also need to test lists that fit the demographics of the merchandising appeal and direction. Consider using two different covers: one for the housefile and outside lists that know you, as well as a younger-looking cover to appeal to the "new" customer whose attention you want to grab. Don't try to reinvent yourself overnight, but rather continue the same marketing strategy your customers are accustomed to while you introduce a "look" for the new customer.