Strategy: A Primer in the Basics of Catalog Circulation

How well is the list maintained?
Make sure the files you use are updated and are run through the proper hygiene regularly.

What list selections are available?
Find out what selections the list owner makes available so you can drill down on specific ones.

Test lists that are out of category.
To expand your prospecting universe, find lists that work for your offer; these lists don’t necessarily need to be in your particular product category. This is a key consideration if you want to grow your business beyond the normal limitations of your primary market.