Strategy: A Primer in the Basics of Catalog Circulation
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What other mailers are using the list?
Knowing this will give you an idea of how the list works for other mailers in your market. You can request usage on your continuations in order to develop your own test ideas.
How did the file net out in the merge?
If you’re mailing a list in your own product category, expect to net out of the merge at a similar rate to those lists you use on a continuing basis.
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- Companies:
- Lett Direct Inc.
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