Strategy: 15 Best Practices When Using Cooperative Databases

6. Use prospecting models pre-merge and post-merge. While it’s common to select names from a co-op pre-merge, you also should take prospecting models post-merge.

Prospecting models taken post-merge help you hit the desired quantity to be mailed. Often, they perform as well as pre-merge models. This guards against scrambling at the end of a merge to find additional names if you net-out less than you expected and need more to hit the desired quantity to be mailed.