Strategy: 15 Best Practices When Using Cooperative Databases

2. Always take full universes from proven models. Once you’ve tested and established that a particular model works, take the full universe of names in the top tiers (at least tier one and two). Maximize your results by mailing all available names, as opposed to diluting your results mailing smaller quantities to more model selects. Roll out with confidence to maximize your revenue per catalog mailed within these top-performing tiers.