Strategy: 15 Best Practices When Using Cooperative Databases

Conclusion

Cooperative databases like Abacus, I-Behavior Prefer Network and others, provide a valuable source of prospect names. Let them know which models are performing or not working, so they can tweak the models and/or recommend new models to test. Co-ops have stood the test of time, and you’re well advised to maximize them. They don’t provide an unlimited source of good prospect names, but they do identify the best names for your offer, modeled from your customer file. Apply these tips when selecting prospect names from a cooperative database and your results will improve.