Strategy: 15 Best Practices When Using Cooperative Databases

14. Use all of the co-ops. Yes, there will be overlap. But all co-ops model differently, so each will identify good prospect names to mail that another may not.

15. Use random allocation. When running your merge, don’t give priority to one co-op. Tell your service bureau to use random allocation to give equal weighting to all the co-ops. Try putting the names supplied by a co-op in the merge as a group, and then outside rentals as another group.